ISMARA opened its doors in Milan in 2005 as a bespoke tailor's shop: two people, a small shop, a lot of fabrics and individual customers, a purely artisan approach.
The growth began in 2010, when the First ready-to-wear collection for women was created; eleven models were presented to customers as "Primiundici" (the First eleven). The collection was received with enthusiasm and this gave the team the right wind to launch their prêt à porter production and collaboration with various multi-brand boutiques, abandoning their bespoke tailor service.
Today ISMARA is an independent company that is directly involved in every phase of the production, from the craft of tailoring to all business aspects, with ten employees, one tailoring laboratory, four stores (Milano, Biella, Moneglia, Carloforte) and over 65 retailers (Italy and abroad).
Careful about the environmental impact, ISMARA uses organically certified natural fibres for its dedicated line and up-cycled fabrics.
ISMARA offers a rigorous but not austere style with a portion of self-irony, essential fashion with a twist without forcing to impress at all cost.