{"id":4991,"date":"2022-11-15T16:27:57","date_gmt":"2022-11-15T15:27:57","guid":{"rendered":"https:\/\/www.ismara.it\/about\/"},"modified":"2026-03-10T23:42:10","modified_gmt":"2026-03-10T22:42:10","slug":"about","status":"publish","type":"page","link":"https:\/\/www.ismara.it\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n

A fully artisanal process<\/h2>\n\n
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Two people, a small shop, lots of fabrics and private customers. A purely artisan process<\/h3>\n\n\n\n

Sartoria Ismara was founded in Milan in 2005 as a “made-to-measure” tailor’s shop.<\/p>\n\n\n\n

The evolution began in 2010 when the first women’s ready-to-wear collection was created; eleven models were presented to the Sartoria’s customers under the name “Primiundici”.The pieces are liked and the good reaction gives the right boost; it is decided to abandon made-to-measure to focus on pr\u00eat-\u00e0-porter, thus starting the first collaborations with multi-brand shops.<\/p>\n\n\n\n

Oggi Sartoria Ismara \u00e8 una realt\u00e0 indipendente\u00a0a cavallo fra artigianato e impresa<\/strong>\u00a0che si occupa direttamente di ogni fase legata alla sua attivit\u00e0. Affine ai temi della Moda Informata si impone di rispettarne metodi e obiettivi.<\/strong><\/p>\n<\/div>\n\n

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\"About\"<\/figure>\n\n\n\n
\"About\"<\/figure>\n<\/div>\n\n
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We care about every detail<\/h3>\n\n\n\n

Flexibility is the key concept in our production. Every order is the order for us: we are always ready to sew, unsew and search for the right shade to get where you asked. We willingly move away from the concept of pre-packaged stock and hope that the essence of tailoring is perceived in each of our garments.<\/p>\n<\/div>\n\n

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At Sartoria Ismara, heads and hands overlap, help each other and sometimes argue<\/h3>\n\n\n\n

There is Mara who designs, cuts, does the counting and tells Stefano what to do. Then Stefano calls customers, visits the fairs and tells Mara what to do. Later he phones Connie who answers him from the shop in Carloforte, in southern Sardinia, and tells him that she has redone the shop window and that the new collection is beautiful. <\/p>\n\n\n\n

Then there is Viviana who cuts the fabrics and Laura to iron them. And all together, except Stefano, they design the patterns. Then Stefano, when he is not dealing with invoices, tidies up the warehouse, \u201cputs things in order\u201d and tells Mara what is needed.<\/p>\n<\/div>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A fully artisanal process Two people, a small shop, lots of fabrics and private customers. A purely artisan process Sartoria Ismara was founded in Milan in 2005 as a “made-to-measure” tailor’s shop. The evolution began in 2010 when the first women’s ready-to-wear collection was created; eleven models were presented to the Sartoria’s customers under the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4991","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ismara.it\/en\/wp-json\/wp\/v2\/pages\/4991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ismara.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ismara.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ismara.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ismara.it\/en\/wp-json\/wp\/v2\/comments?post=4991"}],"version-history":[{"count":6,"href":"https:\/\/www.ismara.it\/en\/wp-json\/wp\/v2\/pages\/4991\/revisions"}],"predecessor-version":[{"id":12401,"href":"https:\/\/www.ismara.it\/en\/wp-json\/wp\/v2\/pages\/4991\/revisions\/12401"}],"wp:attachment":[{"href":"https:\/\/www.ismara.it\/en\/wp-json\/wp\/v2\/media?parent=4991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}